Facebook has made an enormous impact on the way people communicate and interact with each other in today’s society. In fact, Facebook statistics reveal that it has 1.39 billion monthly active users, which makes it the most popular social media network in the world by far. Facebook is a revolutionizing company that aims to make the Metaverse come alive. Facebook has changed its name and now stands for something greater than ever, in order to give birth at long last: The Metaversal World! – however, what impact will that have on Facebook’s advertising platform?
Imagine if you could meet Lebron James in the Metaverse! He’s not flesh and blood, but a digital avatar. As he interacts with me we are both sponsored by Nike which becomes part of our experience together – even though some people may love him or hate his presence on earth they can’t help feeling affinity towards such an iconic brand like Nike when it’s brought into their fantasy world where anything is possible.”
Advertising has always met the world where technology takes its eyes and ears. In a time before Print, when radio was king of advertisement delivery media – there is an era that spans from around 1950s-1962 to be precise; this period saw billboards take over as our most popular form of advertising on streets corners or inside buildings which were once occupied only by signs.
In the mid-2010s, people are spending less time watching TV and that could mean they’re moving to virtual worlds where there’s a chance for interaction with others. Advertising executives think this might happen because tech companies have been making it easier than ever before to get into these new platforms like VR headsets or smart glasses when you don’t even need an internet connection!
In recent years we’ve seen more changes in our culture than just how much media consumption has changed through television; now it’s also changing thanks largely due to innovation within gaming technology too (like Playstation VR). We can expect advertising revenue streams on both fronts–media/TV advertising as well content production via games creators
In a society that is becoming increasingly digitized and virtual, few terms have captured our imagination like “metaphorical metaverse.” The term dates back to Neal Stephenson’s 1992 science-fiction novel “Snow Crash,” in which humans interacted with three-dimensional virtual space to escape from a dystopic reality. This year Facebook rebranded itself as Meta Platforms noting their goal: ‘to bring the metaverse into life’ – or more specifically help people connect through communities they create while also helping businesses grow by providing them access tools such as messaging apps on mobile devices.
“The Metaverse is an “embodied Internet,” and unlike the current internet, which feels like something you are reading or viewing on your computer screen — metaverses give one a feeling of presence. This was best described by Mark Zuckerberg: ‘Imagine being able to walk into any room in real life and immediately feel as if that space were just for you.'”
“Video game companies have started planting flags early with their interest; Fortnite developer Epic Games created its own version called interestingly enough “Epic World” while Roblox introduced Nikeland as a partner.
Now, the question of how to monetize metaverse users’ attention in this new form of media is top-of-mind. Advertising might have previously interrupted a user’s experience; they would be bombarded with newspaper ads while reading stories on any given day and sometimes even during programs or live events when you could hear an audio advertisement right next to them!
A few decades ago there were many interruptions from advertisements like a radio which followed suit by having their programming cut off so that listeners could take care of what else was being said at home (whether related product information) then eventually came about TV commercials where actors appear to live only for viewers’ discomfort as these beings parrot back canned phrases used verbatim times before.
The New Billboard Ad
In the first phase, brands will use digital billboards in a metaverse (a virtual world) to advertise their products. These advertisements can increase awareness and if someone is interested they are led through additional information on what it is exactly that you have for sale or offer them an app download so we’ll show up at your doorstep next time!
Citibank could set up a virtual stand in the metaverse. But they might have better luck partnering with influencers, as it is difficult for brands within VR to promote themselves since there’s no physical location that one can see first-hand and take marketing materials from before making their purchase decision.
Product Placement
The pandemic forced more brands to experiment with the latest in camera technology and virtual fitting apps for clothing, but it also created an opportunity. The metaverse will be able to take advantage of these innovations early on as they develop into mainstream trends; this is what’s called “virtual fashion.”
In May 2019, fashion house Gucci released an online shopping item for their Roblox fans. The luxury handbag was available in-game and cost more than its real-life counterpart which could be purchased by consumers on Net A Porter or Amazon Prime. Nike’s virtual world called Nikeland within the platform lets users play different mini-games like dodgeball or tag but also includes other features such as digital showrooms with athlete integration where you can check out products from your favorite brands alongside those created exclusively by them!
The introduction of NFTs has changed everything. Suddenly, a person can buy an in-game item and virtually walk around different worlds with it! For example last year it was possible to see Marvel properties alongside DC Comics on Fortnite maps.
It’s no secret that the gaming industry is a fast-growing one. As this trend continues, it poses an interesting question: what will developers use to make their games more immersive? For instance, last year in Fortnite players were able to spot both Marvel and DC comic properties within the same location “So you could see somebody suited up as Batman talking with The Avengers,” Pinas says.
A Modern Universe for Advertisers
The marketing world is changing at a rapid pace, and marketers need to keep up with the latest trends. One trend that has already taken off in recent years is augmented reality—a combination of real-life images or objects superimposed onto another scenery where users can interact with them by moving around on screen themselves. Nike made history when they launched their “Just Do It” campaign through this technology last year; now it seems like everyone wants an embodiment of their brand!
In 2020 we could see devices people wear on our bodies instead: imagine never having your phone out while waiting for something because you’ll be able to slip into virtual worlds right there in meatspace without even taking it away.
Tiffany Rolfe, a global chief creative officer of ad agency R/GA believes that the metaverse will provide new universes for entertainment companies like Disney to build within. In an interview with Fast Company, she said though it isn’t yet a reality eventually there could be environments and customers who engage in these digital worlds just like how people do now on TV spots or movies playing out before our eyes at 30 seconds each
A few decades ago ads were only seen when you turned over page after page during your favorite magazine but then came along “The Mad Men” which made viewers invested by showing us what life was really about as if from someone else’s point of view.
Tiffany Rolfe, a global chief creative officer of ad agency R/GA said that though the metaverse doesn’t exist yet, it will provide a new universe for entertainment companies to build in and tap into. New environments are just as important now because many people watch 30-second ads like TV shows instead of longer video content on YouTube or Facebook Live which is what brands usually focus their marketing efforts around nowadays due largely because they can be targeted more accurately with this format–I think we all know how annoying those banner ads can get! And some experiences within these virtual realities may even resemble traditional commercials such as 30-second spots: Stories told over time across different platforms allows audiences access.
By: Geoff Lloyd