With hundreds of thousands of possible email renderings, there are countless factors that can impact how your emails look in subscribers’ inboxes. The Watson Ultimate Email Checklist is designed to help you reduce errors and improve your email performance. Here’s what you need to know:
What is an email checklist?
An email checklist is a reminder list of items to review before sending an email to avoid common mistakes and ensure essential components are checked.
Why should you check your emails before sending them?
Checking your emails is crucial to avoid mistakes that may lead to a poor subscriber experience. Broken emails can damage your brand and significantly reduce your email performance.
The Watson Ultimate Email Checklist covers six phases to review before deploying your email marketing campaigns:
Phase #1: Planning and Strategy
Define your campaign goals, target audience, and key performance indicators (KPIs) to measure success.
Create compelling email copy, design, and development while considering personalization, CTAs, and preview text.
Phase #3: Enhance Your Inbox View
Optimize your inbox view with a recognizable “from” name and address, friendly reply-to address, and optimized preview text.
Phase #4: Optimize Your Email Design
Ensure your emails are beautiful, actionable, and optimized with retina images, a visually attractive plain-text version, and compatibility across mobile, desktop, and webmail environments.
Phase #5: Test and Troubleshoot
Test your emails before sending to ensure all links, images, personalization, and dynamic content are working correctly.
Track and analyze your email campaign performance, learn from your results, and continuously improve your email strategy.
If you found this helpful, be sure to schedule a free consultation to see the ways we can help improve your email marketing campaigns and avoid common mistakes. Learn more about our Founder Jeremie Watson and our Find My Strategy Members Marketing club.